It’s no secret that outbound sales have a bad reputation due to aggressive sales pitches and cold calling. But, that’s just the tip of the outbound sales process. Between Inbound and Outbound Sales, Inbound seems easier as you get leads delivered to your hands directly from the website. But, the question is do you get… Continue reading Outbound sales strategies to scale higher revenue for your business
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Tips for Appointment Setting: Get more sales meetings with your ideal customers
Picture this! You create content, research for leads, strategize campaigns, send out hundreds of emails, track metrics, all to set a sales appointment with your potential clients. But, your prospect refuses to meet you. This can be due to the lack of trust as we live in a world overshadowed by technology and are afraid… Continue reading Tips for Appointment Setting: Get more sales meetings with your ideal customers
Score more leads through email drip campaigns; Avoid these mistakes
One message to your crush, won’t convince her for a date. Similarly, a single email to your prospects won’t build up your sales funnel. Constantly engaging with leads to build interest and stay relevant is necessary, and automated drip campaigns can drive conversions with your leads, increase customer satisfaction and loyalty, and nurture prospects to… Continue reading Score more leads through email drip campaigns; Avoid these mistakes
Strategize LinkedIn in 2021 and target a wider audience
Ever since the internet was introduced, people have been fascinated by its ability to reach out to new people and create networking opportunities. Throughout the evolution of digital marketing, LinkedIn is the one platform that has stood out for connecting business professionals. This is why B2B marketers are relying even more heavily on LinkedIn in… Continue reading Strategize LinkedIn in 2021 and target a wider audience
Gain key customer accounts; level up with ABM trends
As Robert Eddison in Indiana Jones and the Last Crusade famously quoted “Choose, But choose wisely”- we see the same principles apply to our B2B market. Today, it’s mission-critical to segment your prospects & personalize outreach, contextual personalization leads to 4x deal closures. Account-based marketing is a focused approach that uses personalized marketing to target… Continue reading Gain key customer accounts; level up with ABM trends
Up your Email Game: Scale results, Leverage AI.
It’s been 42 years since Ray Tomlinson sent the first-ever email. The history of the email itself is one thing, but the evolution of email marketing is quite another. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behavior in a… Continue reading Up your Email Game: Scale results, Leverage AI.
Winning tactics for a new digital agency
Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to… Continue reading Winning tactics for a new digital agency
Achieve Your Quarterly Sales Goals with Cost-Effective Email Campaigns
Achieving quarterly sales goals in today’s competitive B2B environment demands a cost-effective strategy that consistently delivers results. In 2025, email marketing remains the most reliable channel for driving pipeline growth and conversions, offering an average return of $36–$42 for every $1 spent—far surpassing paid media and social ads. With nearly half of B2B buyers making… Continue reading Achieve Your Quarterly Sales Goals with Cost-Effective Email Campaigns