Lead Generation and Appointment Setting are the two prominent pillars of every sales strategy, enabling brands to achieve high-value prospects. For B2B companies, the process might prove ineffectual without talking directly to the prospects. This is why lead generation and appointment setting is one of the most difficult yet pre-eminent aspects of a sales campaign,… Continue reading Top 8 B2B Lead Generation and Appointment Setting Companies
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Mistakes to avoid in your next email campaign
Isn’t it shocking that 85% of all emails sent every day are spam? And let’s admit this! One of the worst feelings as an email marketer is seeing your emails land in the spam folder because of a small typo in the subject line or realizing you targeted the wrong person. But, you can… Continue reading Mistakes to avoid in your next email campaign