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Lead Generation and Appointment Setting are the two prominent pillars of every sales strategy, enabling brands to achieve high-value prospects. For B2B companies, the process might prove ineffectual without talking directly to the prospects. This is why lead generation and appointment setting is one of the most difficult yet pre-eminent aspects of a sales campaign,… Continue reading Top 8 B2B Lead Generation and Appointment Setting Companies
Tag: B2B sales
Pixelo’s Story: Driving B2B Sales During the Pandemic
This article was originally published on Fox Interviewer, Entrepreneur Stories, Daily Beat and others. In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit… Continue reading Pixelo’s Story: Driving B2B Sales During the Pandemic
Tips for Appointment Setting: Get more sales meetings with your ideal customers
Picture this! You create content, research for leads, strategize campaigns, send out hundreds of emails, track metrics, all to set a sales appointment with your potential clients. But, your prospect refuses to meet you. This can be due to the lack of trust as we live in a world overshadowed by technology and are afraid… Continue reading Tips for Appointment Setting: Get more sales meetings with your ideal customers
Score more leads through email drip campaigns; Avoid these mistakes
One message to your crush, won’t convince her for a date. Similarly, a single email to your prospects won’t build up your sales funnel. Constantly engaging with leads to build interest and stay relevant is necessary, and automated drip campaigns can drive conversions with your leads, increase customer satisfaction and loyalty, and nurture prospects to… Continue reading Score more leads through email drip campaigns; Avoid these mistakes
Strategize LinkedIn in 2021 and target a wider audience
Ever since the internet was introduced among folks, people have been fascinated by its ability to reach out to new people and create networking opportunities. Throughout the evolution of digital marketing, LinkedIn is one social media platform that has stood out for its ability to reach business professionals. This is the reason why B2b marketers… Continue reading Strategize LinkedIn in 2021 and target a wider audience
Gain key customer accounts; level up with ABM trends
As Robert Eddison in Indiana Jones and the Last Crusade famously quoted “Choose, But choose wisely”- we see the same principles apply to our B2B market. Today, it’s mission-critical to segment your prospects & personalize outreach, contextual personalization leads to 4x deal closures. Account-based marketing is a focused approach that uses personalized marketing to target… Continue reading Gain key customer accounts; level up with ABM trends