Learn more about our B2B data-building product - 'Prospectoo'
Skip to content
Prospectoo.
  • Home
  • Pricing
LoginSign up
Pixelo Digital.
  • Solution
    • Appointment Setting
    • B2B Data Solutions
    • Performance Marketing
  • Knowledge
    • Blog
    • Case Studies
  • About us
    • Meet The Team
    • Careers
Get a demo

Pixelo’s Story: Driving B2B Sales During the Pandemic

alt= "Sunil Arya, founder and CEO of Pixelo Digital"

 

This article was originally published on Fox Interviewer, Entrepreneur Stories, Daily Beat and others.

 

 

In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit a pause on many marketing campaigns, especially for  B2B Businesses, which saw a 66% decrease in global marketing spend. 

 

This changing environment called for new ideas, innovation, and powerful execution, which resulted in the birth of new-age digital solutions providers like Pixelo Digital.

 

How It All Began

 

The post-Covid era witnessed a Digital Migration wherein virtual meetings became the lifeblood of businesses – enabling them to function and even prosper at a time when in-person contact was largely  impossible. Zoom & Google Meet had emerged as the two most popular platforms during lockdown for companies to connect with their teams as well as their clients.

 

While Pixelo Digital was initially envisioned as an agency offering impact-oriented UX/UI design solutions for clients, the onset of the pandemic, lockdowns, and shutting down of offices across the globe, and the shift to virtual workspaces presented Pixelo with an opportunity to offer a creative B2B Marketing solution to help brands by engaging their prospects and booking virtual sales meetings.

 

Pixelo’s approach consists of personalized omnichannel prospecting over Email, LinkedIn, Calling and Paid Marketing, ensuring higher brand recall and, most importantly, building a sales pipeline and new opportunities for its clients.

 

Three months into its existence, Pixelo introduced its first B2B marketing solution, White-label Appointment Setting. This has become its flagship offering, trusted by brands such as LTI, SAP,  Lenovo, UpGrad, Sofy, OSF, Vector, NeoSoft, and many more. Since Sept 2020, Pixelo has grown a client base of over 30 brands and has emerged as a  new-age leader in the Demand Generation space.

 

Vision and Hustle

 

Meet the man behind the idea and the hustle, Sunil Arya – Founder & CEO at Pixelo Digital. An MBA Marketing graduate from SIBM, Sunil has 10+ years of experience in the field of B2B Marketing & Digital Advertising. Before Pixelo, Sunil was responsible for scaling Demand Generation for brands like Jio Haptik, Quantiphi, and CRIF in the North American and European markets.

 

“Our core focus over the past year has been enabling B2B businesses with the right sales opportunities and improving ROI. Our Account-based Marketing and Personalized outreach solutions have helped brands scale up their revenue pipeline and improve deal closure in record time. Our solutions have delivered 60% higher ROI as compared to other marketing paid ad platforms like Google and  Linkedin. Our customers do realize the value and we have been seeing positive demand for our offerings’, says Sunil.

 

What next? 

 

Having booked 5000+ meetings with key decision-makers across the globe, Pixelo renders diverse B2B Marketing solutions to its partners that include:

    • B2B Appointment Setting and ABM
    • B2B Database Solutions and Intel
    • Performance Marketing

‘’From working with a handful of clients to growing a customer base of over 30 brands in a year has been a tremendous journey and a proud accomplishment for everyone at Pixelo. We’re looking forward to scaling our solutions and adding more depth with technology and innovation. This along with creating a  great workplace and hiring great talent is always our focus. We’re looking forward to adding value to the B2B Marketing fraternity and bringing a positive change.’’ says Sunil, reflecting on his journey and future.

 

Published March 23, 2022By admin
Categorized as Account-Based Marketing, Appointment Setting, In the news, outbound sales Tagged ABM, B2B sales, Digital, Email, LinkedIn

Post navigation

Previous post

Mistakes to avoid in your next email campaign

Next post

Top 8 B2B Lead Generation and Appointment Setting Companies

Let's Talk?

Make an enquiry!

Sales

sales@pixelodigital.com

Work with us

careers@pixelodigital.com

2023 © Pixelo Digital, All rights reserved.

  • Terms and Condition
  • Privacy Policy
  • Cookie Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT