This article was originally published on Fox Interviewer, Entrepreneur Stories, Daily Beat and others. In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit… Continue reading Pixelo’s Story: Driving B2B Sales During the Pandemic
Tag: ABM
Gain key customer accounts; level up with ABM trends
As Robert Eddison in Indiana Jones and the Last Crusade famously quoted “Choose, But choose wisely”- we see the same principles apply to our B2B market. Today, it’s mission-critical to segment your prospects & personalize outreach, contextual personalization leads to 4x deal closures. Account-based marketing is a focused approach that uses personalized marketing to target… Continue reading Gain key customer accounts; level up with ABM trends