Blog

Strategize LinkedIn in 2021 and target a wider audience Ever since the internet was introduced among folks, people have been fascinated by its ability to reach out to new people and create networking opportunities. Throughout the evolution of digital marketing, LinkedIn is one social media platform that has stood out for its ability to reach business professionals. This is the …
Read More

It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behaviour in a way that was never previously …
Read More

As Robert Eddison in Indiana Jones and the Last Crusade famously quoted “Choose, But choose wisely”- we see the same principles apply to our B2B market.Today, it’s mission critical to segment your prospects & personalize outreach, Contextual personalization leads to 4x deal closures. Account-based marketing is a focused approach which uses personalized marketing to target best-fit prospects or their ‘whale’ …
Read More

Imagine this: You do your research, you prepare your sales pitch, you have a great call or demo with your client, and then suddenly there is a “but” in the conversation. Ugh! That’s frustrating. But, that can be an opportunity to clarify misconceptions about your product or service and influence them to close the deal.Objection handling is a natural part …
Read More

Here’s the thing, you’re exploring a cost-efficient & powerful strategy to boost your sales pipeline for your quarterly targets, however when you and your team sit down to discuss growth strategies Paid ads may be your go-to-meeting starter option.Think about this- While scrolling through your feed have you ever accidentally clicked on a social post & then ruefully realized the …
Read More