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You are not alone if you feel overwhelmed by cold calls. Every call is unique, which makes the experience thrilling and occasionally terrifying. Most sales representatives will admit that cold calling can be challenging. But it may also be a...

Drafting successful cold emails is a skill. In our last article, we discussed how crucial opening lines are for cold emails and how they contribute to converting a prospective customer into a real client for your business. If you haven't...

The first phrase of your cold email may make or break the entire connection. If you spend hours tweaking your subject line for opens, you should spend twice as much time composing your opening statement. It's your first chance to...

Do cold emails require an opt-out? And if so, how should it be done? Some would say that the obvious answer to these questions is just to include an unsubscribe link. Others would say that the solution is a lot...

While creating a B2B Marketing Campaign, the first thing to keep in mind is the quality of the data plays a key role in determining the success of the campaign. B2B Marketing Campaigns are more focused on Account-Based Marketing strategies,...

Performance Marketing is a cost-effective, quick and trackable approach to B2B Marketing. Effective Performance Marketing Campaigns crafted by experts enable you to produce immediate results and reach key buyers in the focused industry. The right campaign constructed by industry professionals...

Lead Generation and Appointment Setting are the two prominent pillars of every sales strategy, enabling brands to achieve high-value prospects. For B2B companies, the process might prove ineffectual without talking directly to the prospects. This is why lead generation and...

This article was originally published on Fox Interviewer, Entrepreneur Stories, Daily Beat and others. In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was...

 Isn’t it shocking that 85% of all emails sent every day are spam? And let’s admit this! One of the worst feelings as an email marketer is seeing your emails land in the spam folder because of a small typo...

It's no secret that outbound sales have a bad reputation due to aggressive sales pitches and cold calling. But, that’s just the tip of the outbound sales process. Between Inbound and Outbound Sales, Inbound seems easier as you get leads...

Picture this! You create content, research for leads, strategize campaigns, send out hundreds of emails, track metrics, all to set a sales appointment with your potential clients. But, your prospect refuses to meet you. This can be due to the...

One message to your crush, won’t convince her for a date. Similarly, a single email to your prospects won’t build up your sales funnel. Constantly engaging with leads to build interest and staying relevant is necessary, and automated drip campaigns...

Ever since the internet was introduced among folks, people have been fascinated by its ability to reach out to new people and create networking opportunities. Throughout the evolution of digital marketing, LinkedIn is one social media platform that has stood...

As Robert Eddison in Indiana Jones and the Last Crusade famously quoted “Choose, But choose wisely”- we see the same principles apply to our B2B market. Today, it’s mission-critical to segment your prospects & personalize outreach, contextual personalization leads to...

It’s been 42 years since Ray Tomlinson sent the first-ever email. The history of the email itself is one thing, but the evolution of email marketing is quite another. Not only is the method fast and cheap, but it has...

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User-generated content...

Here’s the thing, you’re exploring a cost-efficient & powerful strategy to boost your sales pipeline for your quarterly targets, however when you and your team sit down to discuss growth strategies Paid ads may be your go-to-meeting starter option.  ...