This article was originally published on Fox Interviewer, Entrepreneur Stories, Daily Beat and others. In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit… Continue reading Pixelo’s Story: Driving B2B Sales During the Pandemic
Tag: ABM
Gain Key Customer Accounts: Top ABM Trends Shaping 2025
In 2025, account-based marketing (ABM) is no longer just a niche B2B tactic; it has become the cornerstone of winning and growing key customer accounts. The tactics and technologies behind ABM are evolving rapidly, driven by AI, intent data, and increasingly sophisticated account-based marketing platforms that empower marketing and sales teams to deliver hyper-personalized engagement… Continue reading Gain Key Customer Accounts: Top ABM Trends Shaping 2025