LinkedIn, the world’s largest professional networking platform, has become a powerhouse for B2B lead generation. With over 700 million users and counting, LinkedIn offers businesses a unique opportunity to connect with their ideal customers in a professional environment. In this blog, we will explore how to effectively leverage LinkedIn for B2B lead generation and connect… Continue reading B2B Lead Generation on LinkedIn: How to Connect with Ideal Customers
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Cold Calling In 2023 – A Good Idea?
You are not alone if you feel overwhelmed by cold calls. Every cold call is unique, which makes the experience of Cold Calling thrilling and occasionally terrifying for most sales representatives. While many may find Cold Calling to be a challenging task, it can still be a highly effective technique for boosting sales and generating… Continue reading Cold Calling In 2023 – A Good Idea?
How To Craft Effective Cold Email Closing Lines
Drafting successful cold emails is a skill. In our last article, we discussed how crucial opening lines are for cold emails and how they contribute to converting a prospective customer into a real client for your business. If you haven’t had a chance to look at it yet, you can do so cold email opening… Continue reading How To Craft Effective Cold Email Closing Lines
How To Craft Effective Cold Email Opening Lines
The first phrase of your cold email may make or break the entire connection. If you spend hours tweaking your subject line for opens, you should spend twice as much time composing your opening statement. It’s your first chance to connect with your prospect, and it sets the tone for the remainder of your email.… Continue reading How To Craft Effective Cold Email Opening Lines
Do Cold Emails Require an Opt-Out?
Do cold emails require an opt-out? And if so, how should it be done? Some would say that the obvious answer to these questions is just to include an unsubscribe link. Others would say that the solution is a lot more complicated than that. Whichever side you come down on, this article will provide you… Continue reading Do Cold Emails Require an Opt-Out?
Top 8 B2B Data Solutions Companies
While creating a B2B Marketing Campaign, the first thing to keep in mind is the quality of the data plays a key role in determining the success of the campaign. B2B Marketing Campaigns are more focused on Account-Based Marketing strategies, that help brands reach their highest value prospects that are truly interested in your products/… Continue reading Top 8 B2B Data Solutions Companies
Top 8 Performance Marketing Companies
Performance Marketing is a cost-effective, quick and trackable approach to B2B Marketing. Effective Performance Marketing Campaigns crafted by experts enable you to produce immediate results and reach key buyers in the focused industry. The right campaign constructed by industry professionals helps to increase brand awareness among the target audience. A Digital Ad is said to… Continue reading Top 8 Performance Marketing Companies
Top 8 B2B Lead Generation and Appointment Setting Companies
Lead Generation and Appointment Setting are the two prominent pillars of every sales strategy, enabling brands to achieve high-value prospects. For B2B companies, the process might prove ineffectual without talking directly to the prospects. This is why lead generation and appointment setting is one of the most difficult yet pre-eminent aspects of a sales campaign,… Continue reading Top 8 B2B Lead Generation and Appointment Setting Companies
Pixelo’s Story: Driving B2B Sales During the Pandemic
This article was originally published on Fox Interviewer, Entrepreneur Stories, Daily Beat and others. In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit… Continue reading Pixelo’s Story: Driving B2B Sales During the Pandemic
Mistakes to avoid in your next email campaign
Isn’t it shocking that 85% of all emails sent every day are spam? And let’s admit this! One of the worst feelings as an email marketer is seeing your emails land in the spam folder because of a small typo in the subject line or realizing you targeted the wrong person. But, you can… Continue reading Mistakes to avoid in your next email campaign