Driving Lead Generation for a SaaS Platform in UK & Europe
The Client
- The client is one of the fastest-growing platforms for hosting a rich variety of virtual events for enterprises, including Hackathons, ice-breakers, panel discussions, workshops, summits etc.
The Challenge
- The client wanted to reach out to enterprises across verticals in the European & UK markets to promote their holistic virtual meeting solution.
Campaign Objective
- Book sales meetings for the client by engaging enterprise leaders across verticals via email outreach.
- Building a Prospect Database
Pixelo’s data specialists built a database on the basis of the ICP, with full names, company names, titles and verified contact information (E-mail & LinkedIn) for all prospects.
- Crafting Personalized Messaging
The Pixelo team took a utility and industry-driven approach to the messaging. The messaging revolved around 3-4 core problems for the target industry, with use cases presented as per user persona. The solutions presented were from a managerial perspective.
The Pixelo Process
- Understanding the User Persona Pixelo worked with the client’s team to arrive at the ICP (Ideal Customer Persona) for the campaign, namely Managers, Directors and CxO’s across functions in 5 key verticals – E-learning, BFSI, Marketing, Events, and Conferences.
The Pixelo Impact
Pixelo’s outreach efforts successfully generated 37 meetings for the client, after sending out 127388 emails and touching 2605 accounts.
Key Results
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Total Emails
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Booked
Booked
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Received
Received
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