Driving Lead Generation for a SaaS Platform in UK & Europe

The Client

  • The client is one of the fastest-growing platforms for hosting a rich variety of virtual events for enterprises, including Hackathons, ice-breakers, panel discussions, workshops, summits etc.

The Challenge

  • The client wanted to reach out to enterprises across verticals in the European & UK markets to promote their holistic virtual meeting solution.

Campaign Objective

  • Book sales meetings for the client by engaging enterprise leaders across verticals via email outreach.
industries
  • Building a Prospect Database
    Pixelo’s data specialists built a database on the basis of the ICP, with full names, company names, titles and verified contact information (E-mail & LinkedIn) for all prospects.
  • Crafting Personalized Messaging
    The Pixelo team took a utility and industry-driven approach to the messaging. The messaging revolved around 3-4 core problems for the target industry, with use cases presented as per user persona. The solutions presented were from a managerial perspective.

The Pixelo Process

  • Understanding the User Persona Pixelo worked with the client’s team to arrive at the ICP (Ideal Customer Persona) for the campaign, namely Managers, Directors and CxO’s across functions in 5 key verticals – E-learning, BFSI, Marketing, Events, and Conferences.

The Pixelo Impact

Pixelo’s outreach efforts successfully generated 37 meetings for the client, after sending out 127388 emails and touching 2605 accounts.

Key Results

0 Months
Engagement
Period
0
No. of Meetings
Booked
$ 0
Total Revenue
Generated

Other Campaign Statistics

0
Total Emails
Sent
0
Total Fresh
Leads Touched
0
Total Account
Touched
0
Total Meetings
Booked
0
Total Replies
Received
0
Total MQL’s
Reviewed
0 %
Open
Rate
0 %
Conversion
Rate
indeustry-total-accounts-touched