Driving Lead Generation for a SaaS Platform in UK & Europe

The Client

  • The client is one of the fastest-growing platforms for hosting a rich variety of virtual events for enterprises, including Hackathons, ice-breakers, panel discussions, workshops, summits etc.

The Challenge

  • The client wanted to reach out to enterprises across verticals in the European & UK markets to promote their holistic virtual meeting solution.

Campaign Objective

  • Book sales meetings for the client by engaging enterprise leaders across verticals via email outreach.
industries
campaign-objective
  • Building a Prospect Database
    Pixelo’s data specialists built a database on the basis of the ICP, with full names, company names, titles and verified contact information (E-mail & LinkedIn) for all prospects.
  • Crafting Personalized Messaging
    The Pixelo team took a utility and industry-driven approach to the messaging. The messaging revolved around 3-4 core problems for the target industry, with use cases presented as per user persona. The solutions presented were from a managerial perspective.

The Pixelo Process

  • Understanding the User Persona Pixelo worked with the client’s team to arrive at the ICP (Ideal Customer Persona) for the campaign, namely Managers, Directors and CxO’s across functions in 5 key verticals – E-learning, BFSI, Marketing, Events, and Conferences.
Case Studies Lead Generation for a SaaS Platform

The Pixelo Impact

Pixelo’s outreach efforts successfully generated 37 meetings for the client, after sending out 127388 emails and touching 2605 accounts.
appointment Setting succes Pixelo Digital

Key Results

0 Months
Engagement
Period
0
No. of Meetings
Booked
$ 0
Total Revenue
Generated

Other Campaign Statistics

0
Total Emails
Sent
0
Total Fresh
Leads Touched
0
Total Account
Touched
0
Total Meetings
Booked
0
Total Replies
Received
0
Total MQL’s
Reviewed
0 %
Open
Rate
0 %
Conversion
Rate
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