Building the Sales Pipeline for a Mobile App Testing Platform

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The Client

  • The client is a no-code testing platform designed for developers to test mobile apps and websites. It uses Machine Learning to enable engineering teams to perform manual no-code automation and robotic exploratory testing on real devices while reducing complexity – so developers can focus on testing without worrying about frameworks, tools, and scripts.

The Challenge

  • The client wanted to reach out to mobile app companies in the US, UK and European markets to promote their no-code testing tool.

Campaign Objective

  • Book sales meetings for the client by engaging leaders at mobile app companies across industries via omnichannel outreach.
building-sales-pipeline-industries
building sales campaign objective
mobile app testing process

The Pixelo Process

  • Understanding the User Persona Pixelo worked with the client’s team to arrive at the ICP (Ideal Customer Persona) for the campaign, namely QA, Product, and Engineering leaders (Managers, Directors, VP’s and CxO’s) in the US, UK, and European markets.
  • Building a Prospect Database Pixelo’s data specialists built a database on the basis of the ICP, with full names, company names, titles and verified contact information (E-mail & LinkedIn) for all prospects.
  • Crafting Personalized Messaging
    The Pixelo team primarily took an industry-agnostic approach to the messaging, focusing on a few key pain points for mobile app developers and how they could be addressed by the client’s solution. The team took a few other approaches to the messaging as well, including industry-specific messaging, and account-based marketing.

The Pixelo Process

  • Understanding the User Persona Pixelo worked with the client’s team to arrive at the ICP (Ideal Customer Persona) for the campaign, namely QA, Product, and Engineering leaders (Managers, Directors, VP’s and CxO’s) in the US, UK, and European markets.
sales pipeline for mobile app testing
Cold email copy

The Pixelo Impact

Pixelo’s outreach efforts successfully generated 49 meetings for the client.
Case Studies Sales Pipeline for a Mobile App Testing Platform

Key Results

0 + Months (Ongoing)
Engagement
Period
0
No. of Meetings
Booked
0
Total Replies
Received

Other Campaign Statistics

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Total Account
Touched
0
Leads
Generated
0
Total MQL's
Generated
0 %
Open Rate
0 %
Reply Rate