22 Qualified meetings under 90 days
Pixelo decoded a GenAI + Edge product for real buyers —
and ran a GTM that delivered qualified demos
Industry
IT Services & Consulting
Geography
USA, APAC, MENA
Method Used
Email, LinkedIn, Calling
Campaign period
-
Challenges Faced Before Engaging Us
Low ROI from Internal Outbound Efforts
- SDRs lacked ICP clarity - targeting was broad and often misaligned
- Generic cold emails with 1–2% reply rates
- No framework to leverage real-time buying signals
Marketing Content Misalignment
- Collateral was too technical for decision-makers
- Focused heavily on product, not outcomes (no storytelling angle)
- No mid-funnel content for evaluation stage
No GTM Workflow Integration
- High CPCs on competitor terms like "Promethium alternative" and low conversions.
- No dedicated competitor landing pages to handle intent-driven traffic.
Wasted Time on Bad Data
- No integration between Google Ads and retargeting/LinkedIn efforts.
- Creative experimentation was limited due to delays and approval loops.
Lack of Personalization at Scale
- High CPCs on competitor terms like "Promethium alternative" and low conversions.
- No dedicated competitor landing pages to handle intent-driven traffic.
Ideal Customer Profile (ICP) - Refined
| ICP Tier | Titles | Company Traits |
|---|---|---|
| Tier 1 | VP Operations, Director Maintenance | $50M+ revenue, 20+ facilities, 100+ assets |
| Tier 2 | Plant Head, Field Ops Manager | Sensor-ready but under-utilized data |
| Tier 3 | CTO (Industrial), Reliability Lead | Exploring AI/ML for ops transformation |
GTM Execution Plan (60-Day Sprint)
Clay + LinkedIn + Apollo Orchestration
Mapped 700+ target accounts based on:
- Installed base (Siemens, Schneider OT)
- Recent job postings (hiring reliability roles)
- Mentions in industry press (e.g., downtime incidents)
Signal-Based Playbooks
Signals Used:
- Hiring for “CBM”, “Predictive Maintenance
- Event attendees (Maintenance 4.0, Hannover Messe)
- Recent partnerships with system integrators
Email + LinkedIn + Cold Call Flow
Sequential outreach over 14-day cycle:
- Day 1: LinkedIn DM
- Day 3: Email 1
- Day 6: Cold call
- Day 8: Email 2 with use case PDF
- Day 12: Break-up email
Sales Enablement Setup
New collateral created
- 1-pager by ICP pain point
- Case study snapshots (Precision Drilling, Bosch-style)
- "Before vs After" maintenance cost calculator
Messaging Themes (Refined)
| Segment | Hook |
|---|---|
| Drilling Companies | Cut rig NPT by 70% without new hardware installs |
| Manufacturing Plants | Predict asset failure 2 months before your ERP catches it |
| Field Service Teams | Turn junior field crew into top performers with AI-driven playbooks |
Key Differentiators We Highlighted
- Built digital twins in under 2 weeks – with no custom code
- GenAI model predicts failure across asset lifecycle, not just in-the-moment alerts
- Enables vendor performance scoring across different operating environments
Results Within 45 Days
| Metric | Before (Internal) | AAfter (With Us) |
|---|---|---|
| Email reply rate | 1.6% | 14.2% |
| Meeting booked rate (total) | 3 in 3 months | 18 in 30 days |
| Demo-to-POC conversion | <10% | 33% |
| Qualified leads from LinkedIn | <5 | 22 |
Key Differentiators We Highlighted
- Built digital twins in under 2 weeks – with no custom code
- GenAI model predicts failure across asset lifecycle, not just in-the-moment alerts
- Enables vendor performance scoring across different operating environments
Sample LinkedIn & Email Sequences
Tools Used
Clay
Signal-based segmentation, enrichment
Apollo
Contact discovery, email sequencing
Smartlead
Deliverability setup, warm-up flows
Manual DMs + Sales Navigator for ICPs
Notion
GTM tracker, performance dashboards
Loom
Personalized demo intros post-reply
Testimonials
“We had great tech, but we just weren’t reaching the right buyers. This approach helped us not just book meetings – but get the right people excited about the problem we solve.”
Arivonix Team
Why This Worked?
Targeted real buyers using live intent, not personas from 2 years ago
Brought data + story together to make a complex product easier to evaluate
Focused on outcomes (downtime reduction, maintenance cost cuts), not just features
Enabled personalization without burning rep bandwidth
Company
- Meet the Team
- Careers
- Contact Us
Solution
- Appointment Setting
- B2B Data Solution
- Performance Marketing
- B2B SEO Services
Resources
- Blog
- Case Studies
- Webinar
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Call us
+91 9372968742
Email us
sales@pixelodigital.com