Compliance first ITOps Automation
Infrastructure Security / ITOps Automation
Industry
IT Services & Consulting
Geography
USA, APAC, MENA
Method Used
Email, LinkedIn, Calling
Campaign period
-
Challenges Faced Before Engaging Us
Outbound was too generic
- SDRs were targeting “IT” roles without specificity
- Messaging didn’t connect patch management to business risk
- Heavy product lingo - light on pain points
Struggled to break into large accounts
- Security & IT stakeholders were layered, hard to reach
- CIO/CTO cold emails went unanswered
- No warm paths or social proof built into outreach
Outbound was too generic
- SDRs were targeting “IT” roles without specificity
- Messaging didn’t connect patch management to business risk
- Heavy product lingo - light on pain points
Data quality + deliverability issues
- 20%+ bounce rate
- Multiple tools stitched together with no unified pipeline view
- SDRs spending more time fixing lists than prospecting
No signal-based prospecting
- No tracking of job changes, IT incidents, breach alerts
- Ignored key buying signals like:
- “CVE mentions in media”
- “MSSP partner deals closed”
ICP Refinement (Post Engagement)
| ICP Tier | Titles | Company Traits |
|---|---|---|
| Tier 1 | Head of ITOps, VP Infrastructure Security | 500+ endpoints, hybrid server mix, 10+ compliance audits/year |
| Tier 2 | Dir. of InfoSec, Enterprise IT Architect | Using WSUS or SCCM + manual patching |
| Tier 3 | IT Compliance Lead, Security Analystsv | Vulnerability-heavy environments, legacy infra |
GTM Campaign Breakdown (30-Day Sprint)
ICP Signals (via Clay):
- Companies hiring “Patch Engineer,” “Endpoint Compliance Lead”
- Audit failures or data breaches in last 6 months
- Tech stack overlap: WSUS, SCCM, Qualys, JAMF, ServiceNow
- Webinar attendees: “Remediating Vulnerabilities Faster”
- PR mentions: “ISO 27001 readiness,” “NIST compliance”
Playbooks Activated:
- “Breach Aftermath” Play → Targets companies recently breached, pitches JetPatch as audit-proof fix.
- “Legacy Stack + Overdue Patches” → Pitching auto-discovery and patch sequencing .
- “Hybrid Infra Chaos” → Targets companies juggling AWS, Azure, and on-prem with no central patching workflow.
Campaign Results
| Metric | Before JetPatch GTM Revamp | After GTM Execution |
|---|---|---|
| Email reply rate | 2.3% | 12.9% |
| Email → Meeting conversion | 1.1% | 7.4% |
| LinkedIn response rate | 4.7% | 15.3% |
| Total qualified meetings (30d) | 7 | 31 |
| Meetings with Tier-1 ICPs | 2 | 19 |
Cold Email Sequence (Sample)
Email 1: Subject: Are patch cycles still taking days at [Company]?
Hi [First Name],
Most teams we speak to spend 4–10 days per patch cycle – often missing compliance SLAs.
We’ve helped companies reduce patching time by 80% while eliminating rework and audit gaps.
If your team is juggling multi-OS infra, CVE alerts, and compliance dashboards – this might help.
Worth a quick 12-min sync?
– [Your Name]
Most teams we speak to spend 4–10 days per patch cycle – often missing compliance SLAs.
We’ve helped companies reduce patching time by 80% while eliminating rework and audit gaps.
If your team is juggling multi-OS infra, CVE alerts, and compliance dashboards – this might help.
Worth a quick 12-min sync?
– [Your Name]
Email 2 – Subject: How teams like yours automate patch audits
Hi [First Name],
Teams using WSUS + spreadsheets are increasingly failing patch audits – especially with growing CVE volumes.
We’ve helped infra teams move to one centralized patch orchestration view across AWS, on-prem, and even air-gapped Linux boxes.
Want a copy of our internal audit readiness checklist?
– [Your Name]
Teams using WSUS + spreadsheets are increasingly failing patch audits – especially with growing CVE volumes.
We’ve helped infra teams move to one centralized patch orchestration view across AWS, on-prem, and even air-gapped Linux boxes.
Want a copy of our internal audit readiness checklist?
– [Your Name]
Break-Up Email – Subject: Still relevant for your team?
Hi [First Name],
Looping back one last time. If endpoint compliance, patch automation, or reducing remediation time is still on the radar – happy to send over some resources.
Otherwise, all good. Wishing you clean CVE dashboards ahead.
– [Your Name]
Looping back one last time. If endpoint compliance, patch automation, or reducing remediation time is still on the radar – happy to send over some resources.
Otherwise, all good. Wishing you clean CVE dashboards ahead.
– [Your Name]
LinkedIn DM Sequence
DM 1:
Hey [Name] – saw your team handles infrastructure ops. Curious – how long is your current patch cycle across systems?
DM 2 (3 days later):
We work with teams like [industry name] to reduce patch delays, auto-orchestrate across OS, and never fail a compliance test again.
Want a checklist to benchmark your current setup?
Want a checklist to benchmark your current setup?
DM 3 (Post view):
If you’re not the right person – mind pointing me to whoever handles server compliance + remediation?
Cold Call Opener
“Hey [Name], quick one –
Are you still using SCCM or WSUS for patching hybrid infra?
We help ops teams eliminate manual workflows, and hit compliance SLAs without fail.
Happy to show how – is this a 2024 initiative?”
Are you still using SCCM or WSUS for patching hybrid infra?
We help ops teams eliminate manual workflows, and hit compliance SLAs without fail.
Happy to show how – is this a 2024 initiative?”
Tools Used
Clay
Trigger + persona-based prospecting
Smartlead
Email sending, warm-up, A/B testing
Apollo
Contact database enrichment + export
Manual + automated messaging
Notion
Shared GTM dashboard
Loom
Personal intro + demo follow-ups
Assets Created for JetPatch Campaign
Mini ROI calculator
“Time saved per patch cycle”
Compliance audit deck
Tailored to industry (BFSI, Healthcare)
Single-pager
“Before/After” snapshot (Manual vs JetPatch flow)
Custom landing page
Pre-demo checklist + proof points
Client Feedback
“Before this, our messaging was just ‘secure your infra.’ Now, people actually reply because we talk about their backlog, their audits, their CVEs. Game changer.”
Name
Why This Worked?
We tied patching to business risk (audits, fines, breach cleanups)
Activated signals no internal SDR team could track real-time
Combined automation + storytelling to resonate across both technical and non-technical buyers
Enabled JetPatch to show up as urgent, not “nice-to-have”
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+91 9372968742
Email us
sales@pixelodigital.com