Email marketing is an effective tool for B2B businesses to reach potential clients and increase conversions. However, as you can see, there has been a rise in communication channels like social media, blogs, and Google and Facebook ads; sending generic cold emails is not enough to increase engagement and conversions. It can be a daunting task to make your email stand out from a bunch of messages in the recipient’s mailbox.
Referring to a survey conducted by Salesshady, only 8 out of 100 emails get a reply. So, you need to use the right strategies, like hyper-personalizing cold email campaigns, to connect with business decision-makers on a personal level, reduce bounce rates, and improve responses and conversions.
With reference to the Beehive data, the average open rate and conversion rates of cold emails are 23.9% and 15%, respectively. Also, personalized subject lines get 32.7% more replies than cold emails with generic information. But how does it differ from generic email?
If you want to dive deeper into hyper-personalizing your cold email campaigns and to know how they differentiate from general email, let’s understand the benefits of hyper-personalization and how to do that in simple steps.
Difference Between Generic Pain Point Email Vs. Personalized
Generic emails and hyper-personalized email campaigns have a lot of differences in terms of approach, purpose, mutual connection, pain points, and solutions. Generic emails often contain standard mail copies highlighting common problems with generic offerings or solutions, while personalized emails are the opposite.
Sending personalized B2B business emails to CEOs or key people who take an interest in your products or services helps you prevent your mail from landing in their spam folder, irrelevancy, and getting no response.
While there are many email templates that can serve as reference points for your cold outreach mailing campaign, there are some essential points you must remember while personalizing cold emails. It includes writing engaging subject lines, personalized introductions, solution-oriented body parts, and significantly more information concerning your buyers’ personas.
Let’s consider a scenario in which you are trying to sell a project management tool to ABC company.
Company: ABC
Position: Project Manager
Name: Aleena Robert
Current Challenge: Managing multiple projects and teams using spreadsheets and email
Email 1: Sending Generic Cold Email
Subject: Simplify Your Project Management
Dear Project Manager,
Are you tired of using spreadsheets and email to manage your projects? Our best and unique project management tool can help streamline your business workflow, reduce errors, and increase productivity.
Using our tool, you can:
- Assign tasks with deadlines to team members
- Track real-time project progress
- Create and analyze reports
Sign up for a free trial today and discover how our tool can transform your project management!
Best Regards,
Shailendra Rawat
Email 2: Sending Hyper Personalized Cold Email
Subject: Aleena Robert, Simplify Your Project Management at ABC
Hi Aleena Robert,
I came across your company, ABC, and noticed that you’re managing multiple projects and teams. I understand how challenging it can be to keep everything organized using spreadsheets and email.
Our project management tool has helped similar software development companies like XYZ to streamline their workflow, reduce errors, and increase productivity. I’d love to show you how our tool can specifically address your challenges.
Would you be open to a quick call to discuss further?
Let us know your availability and convenience to connect so that we can let you go through our effective tools that can save you hours of operations in no time.
Best Regards,
Shailendra Rawat
CRM Team
So, what’s the difference between hyper-personalized cold email and general pain point email you noticed?
Of course, customization! Let’s analyze the above mailing differences in detail;
- Being addressed by the recipient: The hyper-personalized email addresses Aleena Robert by her name, while the generic email uses a common and standard greeting.
- Specific company reference: The hyper-personalized email mentions ABC company, specifically showing that the sender has taken the time to research the establishment.
- Tailored pain point: The hyper-personalized email highlights a specific challenge that Aleena Robert is likely facing, while the generic email uses a more general pain point.
- Call-to-action: The hyper-personalized email invites Aleena Robert to a call to discuss further, while the generic email directly asks her to sign up for a free trial.
So far, you must have concluded that by hyper-personalizing your cold email campaigns, you can send relevant emails, improve response rates, and enhance your brand’s reputation. Now, step ahead and learn about the benefits and the best practices for hyper-personalizing your cold B2B email campaigns.
Top Most Benefits Of Cold Email Hyper-Personalization
A record from Campaign Monitor reflects that the chances of revenue growth from personalized emails are around 5.7x higher compared to generic emails. Let’s see a few quick advantages of hyper-personalizing your email campaigns for your B2B business.
Increased Open Rates
Hyper Personalizing your cold emails makes them more relevant and attention-grabbing. Writing a personalized yet compelling subject line can solely increase open rates by 26%. You can also increase the chances of open rates by mentioning the recipient’s name, referencing their company or industry, and tailoring the content to their specific pain point with utmost solution.
Building Strong Customer Relationship
Custom emails mean giving a human touch and informative content that helps to establish trust and bonds with the clients. It allows the creation of more loyal and engaged relationships that foster business credibility in the future.
Sending personalized emails is a powerful tool for B2B businesses to nurture potential clients and turn them into hot leads by building honest and strong relationships. This is a genuine way as well to build stronger relationships with your client by showcasing that you deeply care about their company’s needs and growth.
How To Hyper-Personalize Your Cold Email Campaigns?
Creating a compelling cold emailer can be overwhelming, especially when you are trying to reach prospects who have no previous connection to your business. So, here are the tips to hyper-personalize your email to grab the attention of your prospects and increase the chances of your cold mailing success.
Deep Segment Your Email List
Identifying your ICP (ideal customer profile) and collecting email data from LinkedIn, Hunter, or other sources is essential to deep-segmenting your email list. The deep email list segment is nothing but organizing your potential clients into smaller or specific groups based on their profiles, genders, preferences, and other factors manually or using AI-powered email automation tools.
You can deep-segment your data based on user behavior, demographics, and ABM (account-based marketing) approach. Further, you can narrow it down, followed by the interest, interaction with your business, buying frequency, and other factors to leverage the most out of your business-to-business cold email personalized marketing. It will help you organize and manage multiple campaigns in ABM and improve the effectiveness of your cold mailing, making them more clickable and responsive.
Use AI-Powered Email Automation Tools
AI-powered email automation tools help you personalize and automate email campaigns to promote your B2B offerings. It functions by using machine learning based on data and records of B2B businesses and allows you to create bulk personalized emails in just seconds.
To confirm maximum email delivery, it is essential to have updated B2B email databases. For that, you can filter it out from the 50+ million email databases offered by Pixelo Digital across 25+ industries and 120+ countries.
You can also use Prospectoo’s all-bound strategies by connecting your CRM and marketing automation tools, uploading your prospect list, confirming AI-P settings, and then creating hyper-personalized email templates in just a few seconds. This will help you increase email open rates, improve conversion rates, save time and resources, accelerate your sales, and enhance the customer experience.
Use Prospect's LinkedIn Profile Information
LinkedIn is considered a gold mine among sales and marketing individuals and teams, especially in the B2B industry. There is no denying that the social connecting platform LinkedIn is flooded with professionals from around the world who used to receive countless connection requests in emails and messages on a regular basis. Thus, identifying your ideal client’s profile on LinkedIn is the key to success when you try to reach out by cold mail for prospecting and lead generation.
You need to make a handy checklist or a parameter to identify your ICP on LinkedIn. It may include their;
- Educational and professional background
- Demographics
- Number of connections
- Companies they have been or are working with
- Events and groups they are active in
- Decision-making levels
Based on the nature of your B2B business, you can either mine the prospect’s data manually or automate it to save time and effort.
For instance, you can use browser extensions and SaaS applications or integrate your LinkedIn account with CRM or marketing automation platforms like HubSpot or LinkedIn Sales Navigator. It will help you gather potential lead data so that you can make a professional relationship with your proposed clients through hyper-personalized cold emails.
Wrap-Up— Let Us Boost Your Cold Email Efforts For Increased Conversions
Sending generic cold emails to your prospective clients with overfilled inboxes just won’t work. You need to hyperpersonalize your B2B email campaigns to get responses and drive real results. You need to leverage real-time data and AI-powered tools and have a deep understanding of your prospect’s pain points so that you can connect with them deeply to optimize your email marketing funnel.
Along with that, the updated and deep-segmented email database plays a key role in minimizing bounce rates and increasing open rates when you are running cold email marketing campaigns. At Pixelo Digital, we help you with millions of authentic and updated B2B email IDs ranging from startups to entrepreneurs to well-established brands in more than 120 countries. Get free email samples to support your ABM in a range of industries that include fintech, infotech, SaaS, healthcare, tourism, real estate, and manufacturing.
Get in touch today to boost your B2B cold email campaigns with expanded opportunities!
