Do you know that 61% of marketers say that generating leads and traffic is their key challenge? And the fact that only 28% of marketers are completely satisfied with the way they engage with customers across channels at scale?
One of the top challenges for new businesses, especially startups and other companies competing in crowded markets is creating demand for services and products – or simply demand generation. They grapple with hurdles such as multiple decision-makers, longer purchasing cycles, tough negotiations, and frequent changes in requirements, to name a few.
These are the realities of B2B marketing that one cannot get rid of. Successful B2B companies address this by widening the funnel to ensure a continuous flow of orders despite the uncertainty in the sales funnel already mentioned. That said, this is easier said than done. Companies need a holistic demand generation strategy, foolproof execution, and constant monitoring to develop a reliable demand generation engine.
Well, No Need to Look Further
If you are looking for a platform that will help you position your offering as a “must have” instead of a “nice to have,” your search is over. We, at Pixelo Digital, blends the right elements to help you generate value, spot opportunities, and meet your goals.
We leverage our demand generation expertise and industry knowledge to devise scalable, value-boosting demand generation campaigns as per your distinct business needs. That said, each campaign is backed by a careful, strategic approach created to fetch high-quality leads.
We stand out from other demand generation service providers by taking the time to know your business and existing framework, kicking off each project and meeting with an extensive survey. We keep pace with the evolving needs of your business and constantly reshape strategies to help you gain a competitive advantage.
As per Marketing Donut, 63% of customers asking for info on your company today will not buy for at least 3 months. That will not happen in our case. We pair up with your marketing team to create effective demand generation and lead-nurturing strategies, keeping your company on top of the mind of your target audience.
We use a blend of B2B sales tactics and targeted marketing to create meaningful commercial outcomes for your business. This consists of:
- Lead nurturing
- Lead generation programs
- Data building
- Target audience research
For us, quality matters over quantity. So, instead of zeroing in on sheer volume of leads generated through blanket email marketing, cold calling and other lax methods, we bank on only the most targeted techniques in a bid to generate the highest quality leads possible.
And this is the reason why we are gaining momentum even though we are a newbie. We keep fixating on driving commercial outcomes via a sleek combination of marketing and sales activities.
Boost your growth strategy with an armory of channels, tools, content, and data intelligence. Your audience is out there – and our demand generation team has the resources and expertise to reach out to them.
Feel like a match made in heaven? Drop a query and get in touch with our think tanks. All your queries will be answered within 24 hours. We will be glad to connect with you.