Scaling Lead Gen for Facial Recognition Company: 5x SQLs

Achieved across North America, Europe, APAC, and ANZ Markets

Industry

Software Development

Geography

USA, Europe

Method Used

Email, LinkedIn, Calls

Campaign period

5 months

About the Client

Our client is a cutting-edge facial recognition technology company based in Israel and the U.S., known for its industry-leading innovations in speed, accuracy, and privacy, powered by Autonomous AI®.

Despite the advanced technology and 250+ patents, the client faced several challenges-

  • A growing startup without a dedicated marketing team.
  • Limited bandwidth to execute global go-to-market strategies.
  • A highly competitive and expansive market, with a tight timeline to ensure fast market penetration.
  • The need to manage multiple layers of decision-makers (CXO, VP) across 8+ industries with a tight qualification filter for roles like Security, Access, and Compliance.

Our Strategic Approach

To achieve the client’s market penetration and lead generation goals, we implemented a multi-step, data-driven strategy. Here’s how we approached it:

Segmentation Strategy

We used a detailed segmentation strategy to target the right decision-makers across various regions, company sizes, and roles. This allowed us to deliver highly tailored messaging for maximum impact.

Geography
  • North America (US, Canada)
  • Europe (UK, Spain, Portugal, Italy)
  • APAC (Australia, Singapore, Japan)
  • MENA (South Africa, Dubai, Israel)
Company Size
  • Small businesses (200-1,000 employees)
  • Mid-sized businesses (1,000-5,000 employees)
  • Large enterprises (5,000-10,000 employees)
  • Global corporations (10,000+ employees)
Persona
  • Security
  • Technology
  • Safety
  • Access Control
Seniority
  • C-Level Executives (CXO)
  • Directors
  • Senior managers

How This Helped

Geography:
Allowed for region-specific messaging based on local market conditions and regulatory factors.

Company size: 
Targeted content based on the company’s scale and resources, ensuring relevance.

Persona:
Tailored messages to align with each role’s unique concerns, maximizing engagement.

Seniority: 
Adjusted tone and depth of content to match the decision-making level.

Content Overview

We created specific, personalized messaging tailored to geography, company size, persona, and seniority, ensuring relevance and impact for each segment

Example: A Safety Head received a different message from a Security Head to address their unique pain points and priorities.

Meetings Booked

Outbound Results

0 Deals Closed
(3 high-value tickets: 2 in Australia, 1 in India)
0 +
A/B Tests Conducted
0
BANT Qualified Leads Generated

Social Media Objectives

Our social media strategy for Corsight was tailored to achieve specific, high-impact goals:

Brand Awareness:

To solidify Corsight as a leader in facial recognition technology.

Engagement:

Facilitate meaningful interactions with tech enthusiasts, industry experts, and potential clients.

Lead Generation:

Leverage social channels to attract business inquiries and build partnerships.

Education:

Share valuable content that informs the audience about product benefits, use-cases, and ethical considerations.

Our Approach

We developed a comprehensive plan to support Corsight’s brand and sales objectives:

Viral Marketing:

Designed campaigns to create buzz around key product features.

Competitor Analysis:

Analyzed the competition to craft strategies that differentiate Corsight.

Event Promotion:

Leveraged major industry events to increase brand visibility and engage with potential clients.

Social Posts

Social Media Results

0 +
Impressions
0 +
Clicks to Website
0 %+
Follower Growth