Performance Marketing for a Mobile App Testing Platform

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The Client

  • The client is a no-code testing platform designed for developers to test mobile apps and websites. It uses Machine Learning to enable engineering teams to perform manual no-code automation and robotic exploratory testing on real devices while reducing complexity – so developers can focus on testing without worrying about frameworks, tools, and scripts.

The Challenge

  • The client wanted to reach out to mobile app companies in the US, UK and European markets to promote their no-code testing tool.

Campaign Objective

  • Book sales meetings for the client by engaging leaders at mobile app companies across industries via paid marketing.
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performance marketing campaign
performance marketing

The Pixelo Process

  • Keyword Research
    The Pixelo team carried out research on keywords relevant to mobile app testing, QA testing, test automation etc.
  • Competitor Research
    Additionally the team carried out extensive research on some of the client’s key competitors, in terms of keyword overlap, domain, ad copies/design, and overall brand communication and positioning.

The Pixelo Process

  • Keyword Research
    The Pixelo team carried out research on keywords relevant to mobile app testing, QA testing, test automation etc.
Competitors Research in Performance Marketing
  • Targeted Messaging
    Based on keyword & competitor research, and a thorough understanding of the client’s ICP (Ideal Customer Persona), the team crafted messaging across multiple formats, including Google Ads, Google Display & LinkedIn Ads, Landing Pages etc.

Landing Pages

Multiple pages were created for campaigns, each with a slightly different approach to messaging – for e.g. targeted towards a specific persona (such as engineering or product leaders), competitor-focused, focused on specific keywords of functionalities (such as iOS app testing) etc.
mobile app landing page
Landing Page Copy
mobile app testing landing page copy

Text Ads

Text ad copies for Google Ads were created based on relevant keywords.

text ads copy impression score

Display Ads

Display ads were created for Google and LinkedIn. Design was done in line with client’s own brand identity as well as based on competitor research and industry best practices.
mobile app testing display ads
performance marketing display ads

Campaign Execution

After completing the research & content-creation process, and following approval from the client, the team started executed the campaigns. Weekly review meetings with the client’s team were held to track campaign performance and make necessary adjustments in budgets, keyword strategy, messaging approach etc.
Campaign Execution

The Pixelo Impact

The Pixelo team’s performance marketing efforts successfully generated over 650 leads for the client, culminating in 14 high-quality meetings and 4 deals brought to closure.
Performance Marketing impact google ads dashboard result

Key Results

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Total Leads
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MQL’s
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SQL’s/Meetings
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Deals Closed

Other Campaign Statistics

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CTR