How we Helped a Virtual Events Platform Generate High Quality Leads
Across North America, Europe, APAC and ANZ markets
Industry
IT
Geography
Europe & UK
Method Used
Email, LinkedIn
Campaign period
5 months
About the Client
The client is one of the fastest-growing platforms for hosting a rich variety of virtual events for enterprises, including Hackathons, ice-breakers, panel discussions, workshops, summits etc.
- A growing startup without a dedicated marketing team.
- Limited bandwidth to execute global go-to-market strategies.
- A highly competitive and expansive market, with a tight timeline to ensure fast market penetration.
- The need to manage multiple layers of decision-makers (CXO, VP) across 8+ industries with a tight qualification filter for roles like Security, Access, and Compliance.
Campaign Objective
Book sales meetings for the client by engaging enterprise
leaders across verticals via email and LinkedIn outreach.
Our Strategic Approach
To acheive the client’s objective of lead generation, we implemented a layered,
analytics based strategy. Here’s how we approached it
- Focused on QA Engineers, Product Managers, and Engineering Managers in key industries.
- Launched Google Search, Display, LinkedIn, and remarketing campaigns for leads.
- Conducted in-depth keyword research to find high-performing automation-related terms.
- Achieved an optimal cost per click (CPC) of $11 for targeted, high-intent keywords.
- Designed custom landing pages to match audience personas and industry use cases.
- A/B tested iOS lead capture models with and without forms for better conversions.
- Refined messaging insights from competitor keyword data to improve targeting.
- Used heatmap analysis to optimize ad creative placement and website layout.
- LinkedIn Ads strategy started broad, then narrowed based on engagement data.
- Developed Google Custom Intent Audiences to capture competitors' traffic.
- Launched GDN & remarketing to retarget visitors based on activity levels.
- Personalized outreach based on mapped pain points for different roles..
- Hosted webinars with aligned businesses to showcase Sofy’s automation features.
- Used content syndication channels to improve visibility and expand brand reach.
- Created ROI-focused whitepapers and reports to nurture and convert prospects.
- Developed multi-touch marketing through search, display, email, and retargeting.
Segmentation Strategy
We implemented a precise segmentation strategy to identify and engage key decision-makers across different regions, company sizes, and roles. This approach enabled us to craft highly personalized messaging, ensuring maximum relevance and impact.
Geography
- Europe
- USA
- APAC
- UK
Company Size
- Small businesses (200-1000)
- Mid-sized businesses (1000-5000)
- Large businesses (5,000-10,000)
- Global corporates (10,000+)
Persona
- Software
- E-Learning
- Event Services
- Marketing and Advertising
Seniority
- C-Level Executives
- Directors
- Senior managers
How This Helped
Geography:
Made it possible to craft region-specific messages that resonated with local markets and regulations.
Company size:
Designed content that fit each company’s size and resources, making it more relevant and meaningful.
Persona:
Created messages that spoke directly to each role’s challenges, making engagement better.
Seniority:
Adjusted the tone and depth of the content to connect naturally with each decision-maker’s level of influence.
Content Overview
We crafted personalized LinkedIn messages tailored to each region, company size, role, and seniority level, making every interaction relevant and impactful.
Meetings Booked
