Getting more sales qualified meetings for a Fortune 100 company & it’s suite of AI-first products in North America.

The Client

  • One of the world’s most renowned leaders in Technology, Infrastructure and Engineering, known for facilitating large scale projects across the globe.
Getting more sales qualified meetings for a Fortune 100 company & it’s suite of AI-first products in North America.

The Engagement

  • Pixelo Digital partnered with a fortune 100 tech company to help increase market penetration for 3 marquee AI products.
  • The core deliverable was to get more BANT Qualified meetings with ideal customer personas (i.e. CXO’s for Manufacturing brands with 5k-10k employees, in the North American Market)

Common sales challenges for the Client?

  • Limited scale for personalized outreach
  • Skepticism around Email and LinkedIn outreach as a core sales solution for the North American Market
  • Highly technical product (Domain crevices and highly technical products across AI/ML for enterprise applications -AI/ML DevOps automation)

What we managed

  • Data building & Validation
  • Content creation for outreach touch points(across Linkedin, Email & mobile scripts)
  • Multiple testing strategies to increase conversions through data & performance insights
  • Email & Linkedin outreach
  • Meeting & Lead qualification
  • Meeting setup & pre-meeting journeys
  • Detailed reporting on outreach, data building & content

The Objective

  • Leverage Email and LinkedIn to book appointments with relevant and Ideal customer personas across the North American market.
  • Understand, analyze and communicate the product in a powerful and digestible way.
  • Leverage omnichannel outreach through drip campaigns to increase conversions
  • Test and optimize outreach for multiple product-persona fit hypothesis

The Process

  • Finalized the persona sketch, targeted industries and geographies
  • Got the dedicated client team to go through product & technical demos
  • Created an onboarding doc for our client
  • Build a project plan with priorities, timelines & fixed KPA’s and deliverables
  • Initiated outreach and started getting more meetings