Getting more sales qualified meetings for a Fortune 100 company & it’s suite of AI-first products in North America.
- One of the world’s most renowned leaders in Technology, Infrastructure and Engineering, known for facilitating large scale projects across the globe.
- Pixelo Digital partnered with a fortune 100 tech company to help increase market penetration for 3 marquee AI products.
- The core deliverable was to get more BANT Qualified meetings with ideal customer personas (i.e. CXO’s for Manufacturing brands with 5k-10k employees, in the North American Market)
Common sales challenges for the Client?
- Limited scale for personalized outreach
- Skepticism around Email and LinkedIn outreach as a core sales solution for the North American Market
- Highly technical product (Domain crevices and highly technical products across AI/ML for enterprise applications -AI/ML DevOps automation)
What we managed
- Data building & Validation
- Content creation for outreach touch points(across Linkedin, Email & mobile scripts)
- Multiple testing strategies to increase conversions through data & performance insights
- Email & Linkedin outreach
- Meeting & Lead qualification
- Meeting setup & pre-meeting journeys
- Detailed reporting on outreach, data building & content
- Leverage Email and LinkedIn to book appointments with relevant and Ideal customer personas across the North American market.
- Understand, analyze and communicate the product in a powerful and digestible way.
- Leverage omnichannel outreach through drip campaigns to increase conversions
- Test and optimize outreach for multiple product-persona fit hypothesis
- Finalized the persona sketch, targeted industries and geographies
- Got the dedicated client team to go through product & technical demos
- Created an onboarding doc for our client
- Build a project plan with priorities, timelines & fixed KPA’s and deliverables
- Initiated outreach and started getting more meetings