Fixing Lead Generation Challenges for a Mobile App Testing Company
42 Meetings, 39,260 Email Opens, and High-Value Conversions Across Key Markets
Industry
Software Development
Geography
US, UK & Europe
Method Used
Email, LinkedIn
Campaign period
About the Client
The client is a no-code testing platform designed for developers to test mobile apps and websites. It uses Machine Learning to enable engineering teams to perform manual no-code automation and robotic exploratory testing on real devices while reducing complexity – so developers can focus on testing without worrying about frameworks, tools, and scripts.
- A client targeting leaders at companies with mobile apps to drive lead generation.
- Limited resources to execute a multi-channel outreach strategy effectively.
- A competitive landscape requiring precision targeting and industry-specific messaging.
- The need to engage decision-makers across BFSI, E-commerce, Lifestyle, and Retail sectors for high-value conversions.
Campaign Objective
Book sales meetings for the client by engaging leaders at mobile app companies across industries via omnichannel outreach.
Our Strategic Approach
To generate leads for the client, we used a multi-channel outreach strategy focused on engaging leaders at companies with mobile apps. Here’s how we executed it.
Precision Targeting for Higher Conversions
- Focused on BFSI, E-commerce, and Life-style sectors based on meeting rates.
- Generated 42 meetings in the US and 12 in the UK.
- Achieved 39,260 email opens in the US and 2,379 in the UK.
- Used conversion data to refine targeting and improve success rates.
Tailored Messaging for Better Engagement
- Customized messaging based on industry-specific challenges and use cases.
- Integrated insights from competitor customers to improve message relevance.
- Adjusted email communication based on response patterns and open rates.
- Emphasized clear business outcomes to increase engagement.
Focused Outreach for High-Value Accounts
- Identified and engaged key decision-makers within target companies.
- Mapped personas within accounts to deliver personalized messaging.
- Developed industry-specific collateral to support targeted campaigns.
- Optimized outreach strategies for key accounts with high growth potential.
Strengthening Sales Through Strategic Relationships
- Built direct relationships with decision-makers for smoother conversions.
- Leveraged referrals and industry influencers to enhance credibility.
- Implemented a multi-touchpoint strategy for engagement across email and meetings.
- Focused on long-term relationship-building through consistent, value-driven interactions.
Segmentation Strategy
We implemented a targeted segmentation strategy to identify and engage key decision-makers across the USA and UK markets, focusing on relevant company sizes and roles. This approach allowed us to craft highly personalized messaging for maximum relevance and impact.
Geography
- USA
- UK
Company Size
- Mid-sized businesses (1000-5000)
- Large businesses (5,000-10,000)
Persona
- Lifestyle
- Travel
- Food and delivery
- Healthcare
- BFSI
- Retail
Seniority
- C-Level Executives
- Mid-Level Managers
How This Helped
Geography:
Made it possible to craft messages specific to the US and UK local markets.
Company size:
Developed content tailored to each company’s size and capabilities, ensuring relevance and effectiveness.
Persona:
Crafted messages addressing specific challenges of each role, enhancing engagement and response rates.
Seniority:
Refined the tone and depth of the content to align with each decision-maker’s level of influence
Content Overview
We customized messages for each region, company size, role, and seniority level to ensure every interaction was meaningful and relevant.
Meetings Booked
Outbound Results
0
+ Months
(Ongoing)
Engagement Period
Engagement Period
0
No. of Meetings Booked
0
Total Replies Received