Fixing Lead Generation Challenges for a Global Tech Consulting Company
90-95% Email Deliverability, 2%+ Reply Rate, and Higher Conversions in Financial Services
Industry
IT Services & Consulting
Geography
US, Europe, APAC
Method Used
Email, LinkedIn, Calling
Campaign period
-
About the Client
- A client focused on generating high-quality leads in Finance, Insurance, and Banking.
- Limited resources to optimize targeting, messaging, and digital engagement effectively.
- A highly competitive market requiring data-driven outreach and omnichannel strategies.
- The need to engage decision-makers across Financial Services, Banking, Insurance, and Manufacturing for better conversions.
Campaign Objective
Driving High-Quality Leads Through Data-Driven Demand Generation
To enhance lead generation and improve conversion rates, we implemented a structured approach. Our focus was on refining audience targeting, optimizing messaging, and improving digital engagement.
- Identified key personas in Finance, Insurance, and Banking.
- Applied deep analysis to refine AI and Agnitio outreach.
- Implemented automated database verification for accuracy.
- Used a Total Addressable Leads (TAL) model for targeting.
- Removed non-relevant profiles for higher outreach success.
- Developed use-case-driven messaging for each industry.
- Kept outreach concise and limited to under 200 words.
- Conducted A/B testing to optimize open and reply rates.
- Addressed key objections with data-backed insights.
- Provided case studies and testimonials for credibility.
- Used email (80%), LinkedIn (15%), and calling (5%) outreach.
- Retargeted website visitors via Google and LinkedIn Ads.
- Introduced personalized videos and creative visuals.
- Improved email delivery rates from 85% to 90-95% range.
- Achieved a 2%+ reply rate through messaging tweaks.
- Achieved the highest conversion rate in Financial Services.
- Noted high negative reply rates in Banking at 83% rate.
- Improved US meeting conversion rates from 1.25% up.
- Reduced negative replies by refining industry messaging.
Segmentation Strategy
Geography
- USA
- Europe
- APAC
Company Size
- Mid-sized businesses (1,000-5,000 employees)
- Large businesses (5,000-10,000 employees)
- Global corporates (10,000+ employees)
Persona
- Financial Services
- Banking
- Insurance
- Manufacturing
Seniority
- C-Level Executives
- Mid-Level Managers
How This Helped
Geography:
Made it possible to craft outreach strategies specific to the US Europe and APAC local markets.
Company size:
Developed refined messaging for each company’s size and capabilities, ensuring relevance and effectiveness.
Persona:
Crafted messages addressing specific challenges of each role, enhancing engagement and response rates.
Seniority:
Refined the tone and depth of the content to align with each decision-maker’s level of influence.
Content Overview
We customized messages for each region, company size, role, and seniority level to ensure every interaction was meaningful and relevant.
Meetings Booked
