Programmatic SEO for an Insurance Literacy Platform | B2B SEO Case Study
3x traffic growth in 3 months. A B2B SEO case study showcasing the best way to do SEO for SaaS.
Industry
Insurance
Geography
India
Channels
Website SEO
Campaign period
2 Months
About the Client in Insurance Literacy
This insurance literacy platform helps users compare and understand different insurance options. As a B2B knowledge hub, it simplifies complex topics through guides and resources, positioning itself as a trusted authority in the industry.
Additional parameters
- Function: Operations
- Category interest: Predictive Analytics Software
- Years in Current Position: 3 to 5 Years
What were the Client’s Challenges with SEO?
This insurance literacy platform helps users compare and understand different insurance options. As a B2B knowledge hub, it simplifies complex topics through guides and resources, positioning itself as a trusted authority in the industry.
Additional parameters
- Low visibility across high-intent, long-tail insurance queries.
- Manual and resource-heavy content publishing process.
- Limited ability to scale the number of SEO pages.
- Difficulty capturing regional traffic (needed effective GEO in SEO).
- Struggles adapting to evolving needs such as answer engine optimisation, Chat GPT SEO, and AI SEO optimization.
The client wanted to achieve these results and achieve them at a very fast pace.
How did Pixelo solve SEO for an Insurance Literacy Platform?
SEO for insurance companies requires extra attention to factual accuracy. To scale quickly, we implemented a programmatic SEO strategy with automation, oversight, and structured execution.
Keyword Research at Scale
Identified thousands of long-tail queries combining insurance types, locations, and FAQs.
Keyword Research at Scale
Built dynamic content structures (e.g., “{Insurance Type} in {Location}”) with unique metadata, H1s, and introductions.
Content Automation with Quality Control
Automated content population while ensuring editorial oversight for priority pages.
Structured Internal Linking
Created a systematic linking strategy to pass authority across thousands of pages.
Technical SEO Optimisation
Optimised page speed, crawl efficiency, and implemented schema markup for rich snippets.
When is Programmatic SEO ideal for B2B SaaS Company?
Industry Pages
e.g., Best CRM for Manufacturing, Healthcare, Real Estate
Use Case Pages
e.g., CRM for Sales Teams, Marketing Automation, Partner Management
Comparison Pages
e.g., Best CRM for Manufacturing, Healthcare, Real Estate
Feature Deep Dives
e.g., CRM with Workflow Automation, Lead Scoring, Custom Dashboards
How Pixelo executed SEO marketing for B2B
(with a programmatic SEO example)
We distributed the plan into 4 crucial steps:
- Developed a standardized page framework (title, intro, key challenges, solutions, FAQs).
- Integrated this with the CMS to auto-generate 100+ SEO-friendly pages.
- Monitored and refined performance via Google Search Console and analytics dashboards.
- Iterated on page layouts and CTAs with A/B testing to improve engagement.
Here is a programmatic SEO example that we created based on user queries on insurance in India.
| Themes/ Variables | Factor 1 | Factor 2 | Factor 3 | Factor 4 | Factor 5 | Factor 6 | Factor 7 |
|---|---|---|---|---|---|---|---|
| Best health insurance | for senior citizens | for 50 year olds | for partners | for kids | for senior citizens | for senior citizens | for senior citizens |
| vs | HDFC ERGO vs ICIC Lombard |
HDFC Optima secure vs Elevate vs Reassure 2.0 |
ICICI Lombard vs Religare | TATA AIG vs HDFC ERGO | Star health vs ICICI Lombard |
Nivabhupa Reassure vs HDFC ERGO optima secure vs Care supreme |
HDFC ERGO vs TATA AIG vs Niva Bupa |
| Reliability | ICICI Lombard | Star Health Insurance | Care India | Policy Bazaar | Even health | Aditya Birla Insurance | For young individuals |
| where to find these details in my policy | policy numbers | online health card | free annual checkup | waiting period | claim | super top up clause | sub limit |
| port health insurance | Niva Bupa to Religare | ICICI lombard to niva bupa | to HDFC ERFO | to TATA AIG | Star health | Acko | ICICI Lombard |
| coverage disease | Corona virus | maternity | - | IVF | Diabetes | C3r | Mental health |
What results did an Insurance Literacy platform achieve with SEO?
The strategy focused on B2B lead generation SEO. Within 1.5 months, we indexed 200+ pages and achieved:
- 3x increase in organic traffic within 3 months.
- 500+ new long-tail keyword rankings (informational + transactional).
- 40% growth in inbound leads at a lower cost than paid campaigns.
What are the Key Learnings for SEO marketing for B2B?
This B2B SEO case study proves that even the best B2B SEO agency needs to focus on fundamentals when scaling with automation and AI
- Scalability is critical for industries with predictable queries (insurance, SaaS).
- Automation + human oversight ensures efficiency without losing quality.
- Answer engine optimisation, GEO in SEO, Chat GPT SEO strategy, and AI SEO optimization are now essential for visibility in AI-driven search.
- Interlinking and structured data significantly boost rankings and SERP performance.
If you’re looking for a partner who understands both B2B SaaS SEO and complex industries like insurance, Pixelo Digital is the B2B tech SEO agency for you.
