Solving Lead Generation for a Virtual Cadaver Platform in Healthcare Education
Targeted medical college decision-makers across India and generated 40+ high-intent leads
Industry
Healthcare Education
Geography
India
Method Used
LinkedIn Ads, Google Ads
Campaign period
4 months
Challenges Faced Before Engaging Us
Unstructured Campaign Strategy
- Multiple product narratives (2D Table, 3D Human, Digital Cadaver) without clarity on which resonates most
- No data-driven framework to identify which audience segments would convert
Misaligned Targeting
- Early campaigns targeted generic health sector profiles instead of focusing on Deans, HODs, and Principals
- Nursing sector targeting showed low engagement and conversion
Weak Conversion Funnels
- Existing landing pages lacked differentiation between products
- No clear conversion paths for different audience personas (academic vs admin roles)
High Cost Per Lead (CPL)
- CPL crossed ₹5,000 in some early campaigns
- No mechanism to pause or iterate based on performance signals
Limited Creative Experimentation
- Early ads used generic static creatives
- No message testing across product angles or engagement types
Ideal Customer Profile (ICP) - Refined
| ICP Tier | Titles | Company Traits |
|---|---|---|
| Tier 1 | Deans, Principals | Medical colleges, large institutions, approval authority |
| Tier 2 | HODs (Anatomy, Medical Education) | Heads of department, product influencers |
| Tier 3 | Health Counsellors, Academic Advisors | Adjacent roles, helpful in internal buy-in |
GTM Execution Plan (60-Day Sprint)
Audience & Campaign Mapping
- Grouped all campaigns by product: Digital Cadaver, 2D Table, BioDigital, 3D Human
- Focused LinkedIn targeting on Deans & HODs in northern India based on early traction
Experimentation-Driven Approach
- A/B tested creatives (UI Snapshots vs Banners)
- Ran headline pinning vs auto-rotate tests
- Created and tested a dedicated “3D human” landing page
Segmented Paid Media Rollout
- Google Search: Keyword-led campaigns for intent-driven leads
- LinkedIn Lead Gen Forms: Persona-specific messaging
- Engagement campaigns: Anatomy-themed content to build relevance
Performance Monitoring And Budget Reallocation
- Paused underperforming sectors (e.g. Nursing)
- Moved more budget to “BioDigital” once performance was proven
- Monitoring user behaviour using heat maps for better CRO
Sales Enablement Support
- Captured lead quality via CRM feedback
- Shared insights on MQL behavior for follow-up workflows
Messaging Themes (Refined)
| Segment | Hook |
|---|---|
| Deans & Principals | Bring cadaver-free, high-precision anatomy to your students |
| HODs | A cost-effective upgrade to outdated dissection models |
| Health Advisors | Enhance anatomy learning with immersive 3D tools |
Key Differentiators We Highlighted
- Highlighted BioDigital’s immersive UI and content depth
- Compared 3D Human landing page to traditional dissection tables for budget-conscious institutions
- Positioned Digital Cadaver as scalable, hardware-light alternative
Why This Worked?
Focused on live feedback from performance data, not assumptions
Found the most cost-effective and resonant message early and doubled down
Replaced one-size-fits-all messaging with segmented creatives and hooks
Paused fast, learned fast - and allocated budget where it mattered
Results Within 45 Days
| Metric | Value |
|---|---|
| Total Ad Spend | ₹86,360 |
| Leads Generated | 41 |
| Meetings Booked | 03 |
| Marketing Qualified Leads (MQLs) | 20 |
| Best Performing Campaign | BioDigital |
| Lowest Cost per Lead (CPL) | ₹1,111 |
| Average CPL | ₹2,110 |
Tools Used
Targeting + Lead Gen Forms
Google Ads
High-intent keyword targeting
Zoho
Lead qualification & sales feedback
Testimonials
“Pixelo helped us figure out exactly what works – which message, to whom, and how. From being unsure about the right channel mix, we now have a scalable strategy that’s already bringing in real institutional interest.”
Brahmarsive Team
Company
- Meet the Team
- Careers
- Contact Us
Solution
- Appointment Setting
- B2B Data Solution
- Performance Marketing
- B2B SEO Services
Resources
- Blog
- Case Studies
- Webinar
Subscribe to newsletter
Call us
+91 9372968742
Email us
sales@pixelodigital.com