Designing a Seamless
Digital Presence for Brahmarsive
A Strategic UI/UX Approach to Simplify and Showcase Immersive Technology
Designing a Seamless
About The Company
Brahmarsive helps organizations build impactful AR and VR experiences through a no-code platform that simplifies creation and management. It allows teams to develop interactive training, demos, and virtual environments from one intuitive dashboard. Serving sectors like education, healthcare, and retail, the platform aims to make immersive tech accessible, scalable, and effective across industries.
Project Goals
The goal of the project was to create a digital platform that is prepared for the future, effectively showcasing Brahmarsive's immersive technology capabilities while ensuring it is user-friendly for those without technical expertise. We sought to streamline the user experience, emphasize the platform's no-code functionalities, and establish Brahmarsive as a reliable collaborator in AR/VR advancements across various sectors.
Objectives
- Clearly communicate innovation with design simplicity.
- Enable effortless no-code accessibility for all users.
- Guide users through a seamless and intuitive discovery journey.
- Provide seamless experiences on both mobile and desktop.
- Assist users with straightforward navigation and calls to action.
Strategy Plan/Approach
1. User Persona
Aligned design with user behavior insights.
2. Wireframe
Tested layout and hierarchy early on.
3. Site Map
Planned page flow for seamless journeys.
4. Mood Board
Creating a style mood and colors
5. Style guide
Ensured design consistency and speed.
6. Desktop Design
Optimized for clarity and complex tasks.
7. Mobile Application
Built frictionless on-the-go user experience.
User Persona
Creating detailed user personas to represent core user groups and their goals. The personas helped us map user journeys, prioritize features, and design meaningful interactions. This process ensured the platform experience remained focused on solving real problems and driving value for its target users.
Mark Reynolds
Role: Safety Officer / Compliance Trainer
Industry: Occupational Safety / Industrial
Age: 45
Location: Industrial Region, USA
Background:
- 20+ years in industrial safety management
- Oversees safety training for large manufacturing and construction companies
- Manages compliance with OSHA and other safety regulations
- Works to reduce workplace accidents and improve employee engagement in safety protocols
Goals:
- Improve training methods to ensure workers understand safety protocols
- Reduce workplace accidents and improve compliance
- Make training more engaging to ensure better retention of safety procedures
Challenges:
- Traditional training methods (lectures, videos) lack engagement and impact
- Difficult to simulate dangerous situations safely for training purposes
- Need for scalable, effective training that can be rolled out across multiple job sites
How Brahmarsive Helps:
- Offers VR simulations for hazard awareness and risk management training
- Enables workers to experience and react to dangerous situations in a safe, controlled virtual environment
- Provides an engaging, interactive alternative to traditional training, improving safety protocol retention
Tech Proficiency:
- Comfortable using basic safety training software
- Interested in integrating new technologies for better training outcomes
Dr. Ema Patel
Role: Medical Educator / Anatomy Instructor
Industry: Healthcare / Education
Age: 38
Location: Urban Area, Gujrat
Background:
Industry: Healthcare / Education
Age: 38
Location: Urban Area, Gujrat
Background:
- 12+ years of experience as a medical instructor Teaches anatomy at a well-known medical school
- Passionate about providing interactive learning experiences for students
- Frequently attends medical education conferences to keep up with technological advancements
Goals:
- Enhance student understanding of human anatomy
- Provide hands-on, engaging learning experiences that go beyond traditional textbooks
- Incorporate technology into the curriculum to cater to tech-savvy students
- Explore alternatives to cadavers due to ethical and logistical issues
Challenges:
- Limited resources for hands-on training (such as cadavers)
- Difficulty engaging students with conventional teaching methods
- Need for innovative tools that align with modern educational needs
How Brahmarsive Helps:
- Provides digital cadaver solutions for realistic, immersive anatomy learning
- Offers a virtual dissection experience, making anatomy more accessible
- Allows for interactive, self-paced learning in a virtual setting
Tech Proficiency:
- Comfortable using medical simulation software
- Familiar with virtual learning environments and interactive tools
Low-Fidelity Wireframe
Developing detailed user personas to understand the platform’s primary audience groups, their motivations, and challenges. The personas helped map out critical user journeys and informed key design choices across the platform. This ensured that navigation, content, and interactions were purpose-built to meet user needs and drive engagement across diverse sectors.
Site Map
Developing a comprehensive site map to define the platform’s structure, ensuring logical and intuitive navigation for users. The process focused on organizing key sections such as business verticals, product features, demo scheduling, and contact flows to support a seamless user experience and drive conversions.
Mood Board
The visual approach emphasizes clarity, organization, and flexibility, designed to enhance a no-code platform that is both sophisticated and user-friendly. A neutral color scheme paired with gentle gradients and subtle depth effects provides a clean and engaging experience without being too distracting. The typography is contemporary and easy to read, facilitating smooth navigation on various devices. Each component is crafted to be intuitive and scalable, in line with the platform's aim of making intricate AR/VR processes easier for a wide range of users.
Style Guide
Developing a cohesive style guide to define typography, color palettes, UI components, and interaction states. This guide ensures visual consistency across the platform and streamlines the design-to-development process. It provides a scalable foundation for building new pages and features while maintaining a unified user experience
Desktop Design Mockups
Designing the desktop experience to support seamless navigation and task completion for B2B users. The layouts prioritize clarity, accessibility, and ease of use, enabling users to explore solutions, schedule demos, and access resources without friction. The design ensures that key actions are always visible and easily accessible across the platform.
Home Page
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Solution Page
Solution Page
Mobile Adaptation Mockups
The mobile adaptation was designed to deliver a seamless and accessible experience while showcasing AR/VR capabilities in a clear, digestible format. Layouts were restructured to prioritize key actions and content, ensuring intuitive navigation on smaller screens. Interactions were optimized for touch, maintaining consistency without losing the immersive feel of the platform.
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