Designing a Future-Ready Experience for Arivonix
Data Automation Platform, A UI/UX strategy crafted to position Arivonix as a leading force in AI-powered business automation across industries.
About The Company
Arivonix is a business automation platform that leverages cloud technology and AI to help organizations streamline data across CRM, workflow automation, and digital transformation. It serves industries such as finance, healthcare, and real estate with customizable, enterprise-ready solutions.
Project Goals
The goal of the project was to design a digital platform that clearly reflects Arivonix’s strength in automation and enterprise tech while keeping the experience intuitive for users across industries. The focus was on presenting complex capabilities in a simplified structure that builds trust and drives engagement. The design needed to support scalability, accommodate diverse user needs, and position Arivonix as a credible partner in AI-driven business transformation.
Objectives
- Clearly communicate innovation with design simplicity.
- Enable effortless no-code accessibility for all users.
- Guide users through a seamless and intuitive discovery journey.
- Provide seamless experiences on both mobile and desktop.
- Assist users with straightforward navigation and calls to action.
Strategy Plan/Approach
1. User Persona
Identifying important user groups to guide feature prioritization and route planning.
2. Site Map
Organizing the structure to facilitate interaction points, use cases, and solution access.
3. Mood Board
Exploring visual direction with clean, modern tones to reflect technical sophistication.
4. Style guide
Establishing a consistent design language across typography, color, and components.
5. Wireframe
Validating layout logic and user flow before high-fidelity execution.
6. Desktop Design
Crafting layouts for clarity, engagement, and enterprise-level navigation.
7. Mobile Application
Designing responsive interfaces for seamless on-the-go user interaction.
User Persona
To guide the design process, we developed focused user personas representing Arivonix’s primary audiences. These personas helped align the platform’s structure and features with real-world goals and behaviors. By understanding user motivations from technical evaluation to operational efficiency, we were able to design targeted journeys, simplify decision-making, and ensure the experience directly supported the needs of its enterprise audience.
Sarah Thompson
Role: Data Product Manager
Industry: Financial Services (Banking)
Age: 38
Location: New York, NY, USA
Background:
- Oversees end-to-end lifecycle of data products in a mid‑sized bank
- Coordinates with engineering, compliance, and analytics teams
- Needs quick deployment of data pipelines while minimizing manual handoffs
- Aims to monetize internal data and improve insight delivery
Goals:
- Speed up data ingestion from multiple banking systems
- Enable analytics teams to self‑service through governed data products
- Launch internal data marketplace for rate, customer behavior, and risk metrics
Challenges:
- Long turnaround times due to siloed data sources
- Difficulties enforcing governance and fine‑grained access
- High manual overhead in data pipeline maintenance
- Limited visibility into data lineage and usage
How Arivonix Helps:
- Unified ingestion from 50+ sources without code
- Self‑service analytics workspace with built‑in governance
- Marketplace to monetize data assets securely
- Granular entitlements and lineage tracking
Tech Proficiency:
- SQL, Python, BI tools, basic familiarity with AI/ML
Rajesh Kulkarni
Role: Chief Data & Analytics Officer
Industry: Insurance Tech
Age: 45
Location: Mumbai, Maharashtra, India
Background:
- Leads data strategy across underwriting, claims, and policy operations
- Responsible for integrating SCADA/IoT data for risk monitoring
- Tasked with delivering AI‑driven insights under strict compliance
Goals:
- Achieve real‑time risk and claims insight
- Reduce underwriting cycle by 50%
- Ensure ESG and regulatory compliance in data operations
Challenges:
- Fragmented systems and SCADA data silos
- Manual data processes lengthen claim turnaround
- Complex governance and audit trails for compliance
How Arivonix Helps:
- Real‑time ingestion across cloud, on‑prem, IoT systems
- AI‑powered pipelines speed claims and underwriting
- Robust entitlements, lineage, audit for ESG & governance
Tech Proficiency:
- Medium: Data governance tools, BI, enterprise architecture
Low-Fidelity Wireframe
Wireframes are serving as the foundation for layout testing—helping validate hierarchy, information flow, and functional zones early in the process. They are enabling rapid iteration and client alignment, allowing the team to focus on usability before finalizing UI elements and ensuring alignment with user needs.
Site Map
A structured site map was created to organize information clearly and logically. It prioritized intuitive access to solutions, industries, features, and CTAs. The aim was to reduce friction in exploration and help users quickly find what they need, increasing both engagement and lead generation opportunities.
Mood Board
The mood board direction is leaning into clean visuals, sharp contrast, and modern UI references. It is establishing a visual tone that balances enterprise-grade trust with digital simplicity. The goal is to ensure users are feeling confident in the brand’s capability while navigating a clear and professional interface.
Style Guide
A complete design system is being built—covering typography, color palette, spacing, icons, and UI components. The style guide is ensuring visual consistency and design efficiency, allowing new modules and pages to be added seamlessly while preserving the platform’s aesthetic, accessibility, and scalability over time.
Desktop Design Mockups
The desktop design is emphasizing clear navigation, strong visual hierarchy, and task-focused layouts tailored for enterprise workflows. Each page is being structured to highlight key features, guide users toward meaningful actions, and create a sense of organization that supports both quick scanning and deeper engagement.
Home Page
Solution Page
Solution Page
Mobile Adaptation Mockups
The mobile design is being restructured for responsiveness—prioritizing thumb-friendly interaction, simplified content flow, and persistent CTAs. While maintaining brand consistency, the mobile experience is ensuring accessibility and ease of use for on-the-go users exploring solutions or initiating demos from their devices.
Home Page
Solution Page
Company
- Meet the Team
- Careers
- Contact Us
Solution
- Appointment Setting
- B2B Data Solution
- Performance Marketing
- B2B SEO Services
Resources
- Blog
- Case Studies
- Webinar
Subscribe to newsletter
Call us
+91 9372968742
Email us
sales@pixelodigital.com